The Tools You Need To Execute Video Content Like A Pro

Here at Walker + Cash, we kill it when it comes to producing awesome, high-quality video content. We have complete video strategies for in-house initiatives and branding + influencer clients.

So what if you want to produce pro-quality video content for your business or clients? How do you even start? What equipment do you need? Why should you even take the time and effort to produce video content?

We'll answer the first couple questions for you, and save the “why” for another time.

Here is a list of some of our equipment we use to produce high-quality, professional video content:

The camera: Canon EOS 5D Mark IV

The lens: EF 16-35mm f/2.8L II

The extra battery pack: Canon LP-E6 Battery Pack

The tripod: Manfrotto MVT502AM Tripod + MVH500A Fluid Head

The mic: Insignia Omnidirectional Lapel Mic

The memory card: SanDisk Extreme 64GB – the camera requires an extra large memory card… this is not your standard disk

The card reader: Because this memory card is “extreme”, it doesn’t fit in the standard memory card slot built into most computers. You’ll need this card reader to transfer your footage to your computer. NOTE: This is a delicate object… you have to be careful when inserting the memory card into the slot. The wires inside the slot will bend, so be careful to not shove or force the card in here. (Sometimes you have to learn the hard way…)

Video equipment can be expensive, but it’s an investment… and a good one at that. If you plan on really stepping your video game up, you’ve got to get the goods.

If you’re in Atlanta or Dallas, Aperturent.com is an amazing camera equipment rental company that we have used many times. So if you’re not ready to take the plunge and purchase everything—or maybe you just want to dip your toes in the water to test it out—try renting from a store like Aperturent.com or a local store near you.

The cat’s out of the bag, people. These are some of our video secrets.

Now, how to film and edit video? You’ll need someone on your team who has some knowledge about production and editing to execute—or outsource + leave it to the pros